Happy Mother’s Day! – Free Food – TCBY – McCormick & Schmick – Hooters (?)

Hooters is offering free food on Mother’s Day, but only if Mom brings a kid in tow. I’m truly not certain if the lure of free food is really going to help Hooters change it’s image. They are known for waitresses with large breasts and men gawking at them while eating. Reverse roles, hetero-women entering a restaurant known for waiters with large penises. .. I don’t think soooo, especially with kids in hand. Breasts and penises aside, the food at Hooters is quite mediocre.

Excerpt from article:

Hooters may have finally figured out a way to lure Mom in the door: Give her free food.

For one day, at least.

The chain famous for its waitresses in sexy uniforms has long struggled to attract female customers — particularly mothers. But this Mother’s Day, it hopes to lure mothers nationwide by offering free entrees — worth up to $10 — for mothers who bring a kid along and buy any drink.

Many restaurant chains have Mother’s Day come-ons — with restrictions — this year, like small cups of yogurt at TCBY; free slices of pie at O’Charley’s and Shoney’s; and free truffles at McCormick & Schmick’s. But very few are giving away the whole meal.

For Hooters, which is desperately trying to improve its food, its look and its image, the move illustrates what a 30-year-old chain must do that has fallen so far. Although Hooters has offered free wings on special occasions like Mother’s Day before, this is the chain’s first freebie offer on a breadth of entrees. This also is the first year the chain has sold entree salads — which it also hopes will attract some women.

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